OOH MEDIA CON25

Todd Kaplan has made a legendary career by pushing the boundaries of brand marketing, continuously proving that creativity and cultural relevance drive business. In this candid conversation, Kraft Heinz’s Chief Marketing Officer shares his vision for the future of brand-building, striking the balance between creativity and data, and staying culturally relevant in a rapidly evolving industry.

This panel explores how innovative marketers are adapting to a rapidly changing media and platform landscape, shifting consumer behavior, and economic complexity. How are high-growth brands managing omnichannel marketing and the interplay between channels like OOH, social, and video? What does it take to engage a new generation of consumers? And ultimately, what do marketers need from our industry to increase their investment in OOH.

AstraZeneca is breaking away from traditional pharmaceutical advertising, leveraging programmatic digital out-of-home as a key component of its omnichannel strategy. This session will explore how AstraZeneca is navigating the evolving DOOH landscape—from overcoming creative barriers to measuring effectiveness and reaching patients along their journey. Panelists will share insights into how AstraZeneca is making bold moves, using data to optimize campaigns, and pushing the limits of creativity to engage patients in impactful, compliant ways.

Back by popular demand, generational expert and research scientist Jason Dorsey unpacks how younger generations think about media, brands, the workplace and more.

Senior executives from the world’s leading agency holding companies share their perspectives on media investment, campaign strategy, and the evolving channel mix. Where does OOH fit into their approach, and what will it take to secure a larger share of advertising dollars?

The influence of women in advertising is stronger than ever, shaping the industry’s direction and impact. This panel of top marketing executives will explore the opportunities and challenges of leading in a rapidly evolving industry—unpacking strategies for growth, leadership dynamics, and the impact of data-driven decision-making.

How will key industry trends—AI, retail media, and evolving adtech—shape the future of out of home? This data-driven presentation explores shifting investment patterns, the increasing role of automation, and ways OOH can capitalize on emerging opportunities and strengthen its position in the marketing mix.

Sarah Moore, Chief Marketing Officer, Cracker Barrel shares insight into how the brand is leveraging digital strategy, social media, loyalty programs and more, unpacking what it means to balance tradition with innovation in today’s competitive landscape.

In an increasingly saturated media landscape, presence is a powerful differentiator - and Four Walls Irish American Whiskey is building a brand rooted in the most iconic space of all: the bar. Born as a tribute to the four walls that hold our good times in and keep our troubles out, Four Walls is bringing that spirit into the real world. Join Charlie Day, Co-Creator and star of It’s Always Sunny in Philadelphia and Co-Founder of Four Walls, and Malte Barnekow, CEO of Four Walls, for a conversation on how the brand blends entertainment, commerce, and culture for meaningful brand experiences.

In an era of endless content and fragmented audiences, how are top CMOs cutting through the noise to drive growth? Chief marketers share their perspectives on media investment, brand storytelling, and capturing attention in an increasingly complex consumer and media landscape.

Creativity remains one of out of home’s most powerful competitive advantages. This session delves into how bold ideas, striking visuals, and emerging tools like AI make OOH a high-impact medium for engagement. Hear from creatives and industry experts on how creativity is unlocking new opportunities for OOH. 

Industry leaders take the stage for an update on the current measurement landscape.

Vistar Media's CEO & Co-Founder, Michael Provenzano shares his perspective on the state of the industry, the T-Mobile acquisition, and what’s next for retail media.

Brian Wieser, a former investment banker, securities analyst and agency executive who now runs his own advisory firm, delves into the evolving marketing and media ecosystem, offering insights into current trends impacting the advertising economy and the industry's future. He will examine shifting dynamics among brands, agencies, and media owners, and what these changes mean for how money will flow in a rapidly transforming environment.

The OAAA OOH Media Conference wraps up with its annual closing tradition—a candid conversation with the Chief Executives of the three largest U.S. OOH companies. In this session, industry leaders share their insights on the current state of the market, the challenges and opportunities ahead, and their vision for the future of OOH.