Jonathon McKenzie is an accomplished marketing leader with over 16 years of experience in brand marketing, media planning, and brand strategy. As the Head of Brand Paid Media at HubSpot, Jonathon drives global brand paid media efforts, focusing on enhancing aided awareness across key markets through innovative and measurable strategies. He collaborates with cross-functional teams to deliver high-impact campaigns that align with HubSpot's mission of supporting businesses worldwide.

Before joining HubSpot, Jonathon served as the Global Media Director at Hasbro, where he managed a network of agencies and oversaw media investments across 70+ markets. During his tenure, he developed and executed integrated, data-driven campaigns that fueled engagement and drove growth for iconic brands like Transformers, Peppa Pig, and Monopoly.

Jonathon also brings extensive experience from WarnerBrothersDiscovery and several independent agencies, where he specialized in digital media planning, buying, and performance-driven campaigns. His expertise spans a variety of industries, from entertainment to consumer products, demonstrating his versatility and strategic acumen in the ever-evolving media landscape.

Jonathon earned his B.A. in Public Relations from Eastern Kentucky University. With a passion for combining creativity and analytics, he continues to champion innovative approaches to media strategy that connect brands with their audiences in meaningful ways.

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