Jeanniey Walden is a distinguished businesswoman, award-winning marketing executive, and host of the nationally syndicated TV show "Liftoff with Jeanniey Walden." As Chief Marketing Officer at Rite Aid, she has transformed brands using her proprietary "AIR(™)" approach: Authenticity, Inspiration, and Relatability. As the Executive Leader of Thrifty Ice Cream, she has expanded the business exponentially beyond Rite Aid stores.  Walden's career highlights include pioneering wearable tech jewelry for teens, launching the digital publishing industry, and establishing the email marketing as a respected marketing channel.