Hero Main
May 5-7, 2025
Boston, Massachusetts
Seth Matlins

Seth Matlins

Writer, Editor, Curator
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Seth Matlins is an award-winning marketer who has spent his career in and advising the C-suite of the most iconic brands globally.

As Managing Director of The Forbes CMO Network, Seth has unrivaled insight and access into the challenges facing the biggest brands, companies, and the people who lead them, globally.

He is the creator and host of “The CEO’s Guide to Marketing” podcast, the Forbes video series “On the Evolution of Creativity and Creative,” creator of The Forbes Creator Upfronts, editor of  The Forbes World’s Most Influential CMOs list, The Forbes Entrepreneurial CMO 50 list, and curator of the most prestigious CMO Summits globally,  

Broadly recognized as one of marketing’s top thought-leaders, and the curator and convener of marketing’s most prestigious events, conversations, and recognitions, Matlins brings wit, wisdom and a pragmatic and focused perspective to every engagement.

A renowned expert on marketing, cultural, brand, and purpose-and values-driven marketing, for over 30 years, his ideas have shaped brands, businesses, and the cultural landscape itself. 

He's served as President of Rock the Vote, founded the marketing practice for Creative Artists Agency, was the first Global CMO at Live Nation, launched his own double-bottom-line women’s brand and company, and was the Head of Cultural Strategy and Insights at Hollywood powerhouse Endeavor’s cultural marketing agency.

Seth is the author of both federal legislation, The Truth in Advertising Act (HR 4341), which called on the FTC and advertising industry to consider the unintended consequences of photoshopped ads and images, and The Scratch & Sniff Book of Weed (Abrams), now in its 8th printing.