Chris Davis, Brand President and Chief Marketing Officer, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis has played a pivotal role in the organization's Brand Purpose statement vision & enactment, company culture, and strategic road map to $9.5B.

Davis is an entrepreneurial manager with a passion for developing dynamic, global teams. He cultivates a progressive, results-driven environment of teamwork, creativity and calculated risk-taking. Davis has led teams to successfully negotiate contracts with premier global athletes and partners including the NBA, MLB, Shohei Ohtani, Coco Gauff, Kawhi Leonard, Bukayo Saka, Endrick, Sydney McLaughlin, Gabby Thomas, Jaden Smith and Jack Harlow. Davis has also pioneered New Balance’s entry into Basketball, Baseball, Global Football, Skateboarding and Global Lifestyle Footwear through global business development, product creation infrastructure and demand creation strategies.  

In his role as Brand President & CMO, Davis is responsible for New Balance’s product and demand creation initiatives around the globe to maximize the brand’s impact. Channeling a fearlessly independent spirit and challenger brand mindset, Davis has driven elevated branding through global creative, cultural relevance through world-class partnerships, and affinity building through consumer-focused commercial strategies.

‍