With 19 years of experience in paid media, I bring a unique blend of strategic thinking, analytical expertise, and leadership to the evolving marketing landscape. As the first employee at Decibel Media, I’ve had the rare opportunity to help shape the agency from the ground up — from building operational frameworks and high-performing teams to leading complex campaigns and cultivating long-standing client partnerships.

My approach is rooted in a passion for strategy and a belief that great media work happens when insight, creativity, and performance come together. I’ve led the development of integrated campaigns across industries, built dedicated functional teams, and played a key role in new business growth. Along the way, I’ve mentored emerging talent and fostered a collaborative environment where ideas thrive.

I enjoy sharing practical insights, real-world experiences, and a candid perspective on what it takes to build strong teams and smart media strategies in today’s environment. Whether discussing audience engagement, measurement, or the future of media, I aim to bring clarity, curiosity, and a touch of humor to every conversation.