Faryn is a seasoned leader at IPG Mediabrand’s KINESSO's New York office, where she spearheads addressable strategy by designing and executing omni-channel campaigns for a top pharmaceutical advertiser in both the DTC and HCP sectors. With over six years at KINESSO, Faryn has orchestrated addressable campaigns across diverse verticals, including commerce and travel. By leveraging data-driven insights and innovative technologies, Faryn has enhanced her clients' ability to reach and engage their target audiences with precision and efficiency. Her deep passion for innovation drives her to integrate the latest advancements in technology and measurement solutions into her work, ensuring her clients benefit from the most effective and forward-thinking strategies in the pharma industry!

Outside of work, Faryn enjoys exploring New York City and is always on the lookout for new restaurants to try. She has also recently taken up tennis lessons and although still in the beginner classes, hopes to one day graduate to intermediate!

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