
Amy Pacheco
At the 4As, Amy is committed to the 4As efforts to shape thenecessary conversations around vital industry topics. She supports the practicein development and distribution of key thought leadership initiatives, manageseducational series, and drives industry advocacy efforts with key industrybodies. Amy champions the cultivation of the media, tech and data communitiesthrough 4As Committees and related activities. Amy has broad experience withmedia’s continuous platform expansion, and strong familiarity with research andvalidation methods.
Prior to joining the 4As, Amy was Vice President, MarketplaceIntelligence at Havas. Amy partnered with global advertisers and led thoughtleadership efforts focused around cultural and media trends, the competitivelandscape, consumer audiences, and the brand ecosystem.
Amy has a progressive and curious approach as a collaboratoracross insights, audience, strategy, investment and planning verticals, and isin ongoing pursuit of advances and solutions across industries within themedia, data & technology ecosystem.
Originally from NY, Amy now lives in Atlanta with her family.
